October Workshop Series: “The Brand of You: Making a Name for Yourself in this World”

Registration Link: http://bcom.io/2vQvzlz

Presented by Randy Hawthorne, Executive Director at the Nonprofit Hub

Description:
My dad always told me, “remember who you are” every time I left the house for a night on the town with friends. It would be
years later before I realized the heft of those words. The truth of the matter is, to be a good leader you need to present
yourself in a way that you want to be remembered by others. With Facebook and all of the other social media outlets, building
a personal brand has become a buzzword for something we should always be doing—making a good name for ourselves.

Key Outcomes:

1. Three personal brand attributes you represent by your personal brand
2. Discovering your expertise, because everyone is an expert at something you’re passionate about
3. A personal mission statement that promotes you and your passions, not just your business
4. Utilizing social media to promote yourself in an integrated way